Charlene Zielin, MHA, BSN, RN- Business Coach

Hi there! I’m Char, a wife, mother, nurse, and Nurse Business Coach dedicated to helping nurses build successful nurse owned businesses and conquer burnout, achieve work-life balance, and uncover their true passion and purpose.

With 30 years of experience as an RN and healthcare leader, I’ve personally witnessed the challenges of navigating a high-pressure, dynamic, and demanding field. I empathize with the stress, exhaustion, and frustration that can come with the daily grind.

Alarmingly, talented professionals are burning out and leaving their jobs at an unprecedented rate. They feel overwhelmed, stuck, underappreciated, and overworked. They’re faced with the difficult decision of whether to continue in a career they’ve invested years of effort into or seek a more balanced, fulfilling, and joyful life.

My mission is to help them reignite their passion and purpose while enhancing their work-life balance so that they don’t have to abandon the career they’ve worked so hard to build. The workforce simply can’t afford to lose any more experienced, skilled, and compassionate individuals.



From Burned-Out Nurse to Thriving Business Owner

Life as a nurse is incredibly rewarding, but it can also be emotionally and physically draining. For me, the constant demands of the job began to take their toll, and I found myself feeling burned out and struggling to maintain my passion for the profession.

I knew that something needed to change. I couldn’t continue down this path of emotional and physical exhaustion, but I also couldn’t imagine leaving the world of healthcare behind. I needed to find a way to channel my skills and experience into something that would not only reignite my passion but also allow me to create a sustainable work-life balance.

For decades, I dedicated my time and energy to building the businesses of various healthcare organizations, pouring my experience, knowledge, and skills into their growth. However, I never received the appreciation or compensation I truly deserved. My loyalty was met with a harsh reality in 2020 when my job was unceremoniously eliminated. It became clear that businesses often care more about their bottom line than the people who help them thrive. Fed up with being used and discarded, I decided to take control of my own destiny, harnessing my expertise to work for myself and create a fulfilling career on my own terms.

And so, my journey towards becoming a business owner began.

With my extensive background in nursing, business, leadership, and healthcare management, I decided to focus on an area where I could make a significant impact: helping nurses build and grow their own businesses. I saw firsthand the potential for nurses to be agents of change in a flawed healthcare system, and I knew that my unique skills and expertise would be invaluable in guiding them towards success.

As I embarked on this new venture, I discovered that I was not alone in my desire to make a change. Many nurses were facing the same challenges I had experienced, feeling burned out and searching for a way to create a more fulfilling career.

Armed with my passion for helping others, I founded Char Marie Coaching and created the Nurse-2-Entrepreneur Formula. This comprehensive coaching program is designed to help nurses transform their passions into profitable coaching and consulting businesses, allowing them to achieve personal success, balance, fulfillment, joy, and financial freedom.

The journey from burned-out nurse to thriving business owner has been challenging, but it has also been incredibly rewarding. I have had the privilege of witnessing the incredible transformations of countless nurses who have taken control of their lives and built thriving businesses in the process.

My story is a testament to the power of resilience, determination, and a strong desire to create meaningful change. By embracing my passion for helping others and refusing to let burnout define my career, I have been able to create a fulfilling and successful business that empowers nurses to make a difference in the world.

Ready to take the first step towards your nurse-owned business?

Professional Experience & Education

With over three decades of experience in the healthcare field, my journey began as an EMT for a small-town volunteer ambulance service. I later earned my Bachelor of Science in Nursing from the University of Connecticut and a Master of Healthcare Administration degree from Walden University.

Throughout my 27-year nursing career, I’ve worked in various capacities, from hospital staff nurse in critical care and emergency departments to leadership roles as Director of Nursing in home care, assisted living, and skilled nursing facilities. I’ve also consulted for one of the nation’s top healthcare systems and held management and leadership positions in Women’s Health, Urgent Care, and Community Paramedicine.

As a Certified Health Coach (CHC) from the National Society of Health Coaches, I am passionate about learning and have acquired expertise and specialized training as a Clinical Trauma Specialist. Additionally, I hold prior certifications as a Sexual Assault Nurse Examiner (SANE), Certified Case Manager (CCM), Certified Personal Trainer (CPT), and Yoga Teacher. I have a keen interest in business, marketing, and sales, and enjoy staying up-to-date on all things entrepreneurship through reading and listening to podcasts.

I am fully equipped with the professional skills, specialized training, and personal experience needed to help you succeed in your journey.

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